Cancer Research UK wanted a motivational short film for their special events. The Conran Design Group created a cinematic montage with archive material from the organisation intercut with typographic animations to narrate the piece.
The events are organized to raise funds for cancer research and for that a motivational film must includes all facets of the disease. From sorrow to hope. An images about the human factor but also about the successes that still need to be achieved.
Cancer Research UK:
For the first time, as many people survive cancer as die from cancer. But we know that’s not good enough.
We need to keep pushing. Keep striving. Keep fighting. So that one day, everyone will survive cancer.
We will beat cancer sooner. Join the fight at cruk.org
Agency: Conran Design Group
Account Manager: Rita Batshon
Directors: Jamie Neale & Reuben Armstrong
Editor: Reuben Armstrong
Colourist: Joseph Bicknell
Music: ‘Stronger Than Ever’ – Raleigh Ritchie