This video is part of the new campaign from the French Federation of Cardiology (Fédération Française de Cardiologie). The campaign is their yearly fundraising campaign and is also guided with outdoor ads and a campaign website. It is the fourth edition of Le Donocœur as they call the fundraising campaign.
The video will be aired over 430 times the next 3 weeks from now on France Télévisions, Arte, TMC, BFM TV and cable channels
Le Donocœur 2012 is about the fact that Cardiovascular diseases do not only affect older men, but nearly 20 million French people.
Heart diseases are not only infarction but also chronic diseases like hypertension, cholesterol and heart rhythm disorders. The confetti explosions are the visual metaphors of these diseases.
“Cardiovascular diseases, it’s anywhere, anytime”
« Les maladies cardiovasculaires, c’est partout, tout le temps »
The original French version:
The outdoor ad:
Pictures from the shooting:
Advertiser:
French Federation of Cardiology (Fédération Française de Cardiologie)
Agency:
Agence LIMITE
Additional credits:
Production: Gang Films
Realisation: BNF (Baptiste Clinet, Nicolas Lautier, Florian Bodet)
