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Care for your eyes by scaring them

Care for your eyes by scaring them

This is a little off topic because it is part of a for-profit campaign from the Belgian association of opticians. It was part of The week of Seeing (in Dutch) held in 2nd week of October. I post it because it’s about health and more important it is extremely funny (and a bit yuck). I love that combination.

The association offered a free app called Eyescare. An app meant for keeping your eyes healthy. And that is done by showing a totally fucked up picture that will make you look away from your screen as far as possible.

Download the app here.

Agency: Famous Brussels

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.