Charities often come up with similar campaign ideas to raise awareness or funds. But to develop the same concept, with the same name at the same time of the year… well, that’s just odd.
Over the last week two different charities have launched two campaigns that mimic Airbnb’s website and use the same(ish) hashtag. Somebody has called it ‘tagjacking’, whereas others point out the potential risk of an SEO and social media fail.
Médecins Sans Frontières are using their spoof website carebnb.io to raise funds for the fight against Ebola in Guinea, Liberia and Sierra Leone. By ‘booking a night’ in one of Carebnb’s accommodations, people can donate towards medical care on the ground in West Africa. The listing pages and fake reviews featured on the website are used to show stark differences between treatment facilities in the US and Spain versus those in West Africa.
Carebandb.org.uk, on the other hand, has been created by Barnardo’s as part of their Beyond Care campaign, to draw attention to the state of the accommodation of young care leavers in the UK. It works in a similar way, but here users can search by area and find listing pages and reviews that are based on care leavers’ experiences. They can take action by asking their local councillors to commit to make sure care leavers are not placed in unsuitable accommodation, and to work with their local authority to reduce its use of B&B to emergency instances only.