As @Adfreak tweeted: “This iPad ad from Amnesty International is frustratingly cool.” It is!
The ad is placed in the iPad edition of the German newspaper Die Welt. It can’t be swiped away by the user. You can hit the close button but that doesn’t help Amnesty’s battle against torture.
The final message is “Torture disappears only when one is doing something about it.” With a link to the German Amnesty website.
Ok, one small complaint. I’m missing a dedicated landing page for this ad.