World Wildlife Fund UK is campaigning to stop deforestation in the Brazilian Cerrado [Wikipedia] that is being caused by soya farming. The short film above aims to communicate both the urgency of the situation in the Cerrado and the simple action UK consumers can take to help save it.
As much as 21% of Brazil is covered by the little-known but precious Cerrado savannah. But right now the Cerrado is disappearing faster than the Amazon rainforest. One of the main causes is commercial agriculture – especially vast fields of soya.
WWF UK is asking consumers to ask their supermarkets to commit to buying all their soya from RTRS certified sources by 2015.
Brighton based agency Neo made this beautiful short film. Maybe we have the ‘Making of’ soon which I’m very curious about.
One of the behind the scenes photo’s. More at the Neo Facebook Page.