The best of non-profit advertising and marketing for social causes

Change ads with the DoGooder plugin

Change ads with the DoGooder plugin


What is special at this LA Times screen? See the banner ads? The original ads are replaced by the DoGooder browser plugin. The plug-in that allows you to support green initiatives, charities and non-profits by simply surfing the web. 50% of the profits go back to several charitable foundations.
How would commercial advertisers think about this ad replacer? According to the DoGooder website the plugin does not block ads. Any CPM revenue agreements remains unaffected.

The DoGooder website:


This is how the New Yorker website could look like:


Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.