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Change the picture, change the world

Change the picture, change the world

It’s one thing for Dove to change its own advertising to represent women better. But they’re just one advertiser in a sea of fakery, impossibility and stereotypes. Now they’ve partnered with Getty, the famous stock library, to introduce a new range of female-created images of women and non-binary people, called #showus.

Representation changes reality, as anyone who’s ever had to search a stock library for a photo of a ‘female scientist’ or ‘female CEO’ knows. Let’s hope this does too.

More detail, including some shocking stats on what poor representation of women does to women’s self-esteem, here.

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.