The best of non-profit advertising and marketing for social causes

Change Your Bank

Change Your Bank

Don’t like your bank? Change it. Change Your Bank is a grassroots campaign asking consumers to complain to their banks about ridiculous bank bonuses and payscales. In the UK banks such as the Royal Bank of Scotland (RBS) which have been bailed out by the taxpayer are awarding senior executives enormous bonuses for lacklustre performance. Not only is this unfair, it’s contributing towards a society which is more and more unequal – where people who move money around for a living are rewarded far, far more than nurses, care workers, firefighters etc.
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The campaign is still in its early days. So any webdesigners, film-makers, journalists, creatives who want to help – please get in touch!

Read more about the origins of the campaign here (article on Guardian website by campaign founder Ken Burnett):

Advertiser:
Change Your Bank
Agency:
Change Your Bank

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.
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