The best of non-profit advertising and marketing for social causes

Changes in perception

Changes in perception


“Hard drugs give you hard lessons.”
Three print ads from the Romanian Agenţia Naţională Antidrog (National Anti-drug Agency) showing the way how drugs changes our perception.

The National Anti-Drug Agency is a specialized body with juridical personality subordinated to the Ministry of Administration and Interior.
The Agency is coordinated by a secretary of state from the Ministry of Administration and Interior, appointed by the decision of the prime-minister to fulfil the position of President.
As part of his responsibilities, the president issues decisions which are compulsory for all the state institutions involved in the fight against drugs.



Below an older video also from the National Anti-drug Agency:

Agenţia Naţională Antidrog
Additional credits:
Creative Director: Miguel Goncalves
Copywriter: Cristian Scurtu
Art Director: Liviu Turcanu
Illustrator: Andrei Nedea

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