The best of non-profit advertising and marketing for social causes

Child soldier. Some words don’t belong together.

Child soldier. Some words don’t belong together.

Cool, simple and effective! How more straight to the point can it be?

This short video that was made for War Child UK pro-bono by Ogilvy. It’s aimed at highlighting how children are often recruited as soldiers by rebel groups because they’re easier to manipulat/drug/exploit and they have a a lesser developed sense of fear and danger.
And most important, it is a fundraising campaign.
“Text ‘GUNS25 £2’ to 70070.”

Update: Warchild UK sent us some gorgeous print ads from the same campaign. See below.

Child-soldier-Some-words-dont-belong-together-machine-gun

Child-soldier-Some-words-dont-belong-together-pistol

Child-soldier-Some-words-dont-belong-together-hand-grenade

Advertiser:
Warchild UK
Agency:
Ogilvy

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.