Children who watch their parents smoke

Silver Lion Campaign in Cannes in the category Press.
Very long copy in these ads from the Friends of Cancer Patients, but a really nice story from a child’s point of view. Click images to read it.
“Children who watch their parents smoke are twice as likely to start smoking”, that’s what these ads are about.

Agency:
Saatchi & Saatchi, Amsterdam, The Netherlands
Additional credits:
Creative Director: Magnus Olsson
Art Directors / Copywriters: Tim Bishop, Avinash Sampath
Illustrator: Gregory Ferrand
Retoucher: Jeroen Wartenbergh