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Cleaning up the Internet with alternatives to offensive words

Cleaning up the Internet with alternatives to offensive words


I like the idea of this new plug-in for Google Chrome. Of course it doesn’t work because the biggest assholes on the internet will roar with laughter.

The idea is simple. A special chrome plug-in which recognizes offensive words and offers the user positive alternatives, just before he hits the ‘send’ button. Just what I tried as seen in the image above.

Agency BBR Saatchi & Saatchi recently hosted a workshop for the StartupSeeds teens in which they were introduced to the basics of advertising. The main objective of the workshop was to come up with a solution to cyber-bullying. The decision to invite the teenagers stemmed from the understanding that they understand best what it feels like and would be best suited to identify, tackle and fight the problem.

Out of dozens of ideas, the agency chose the one which addressed the offending party, the cyber bully, just before he writes the offensive message on platforms like Facebook, blogs and forums.

Even though I think the action will not be successful I like the sign. I’m very happy living in a country where I can say anything. But there is a question I often imposes: it is necessary to say everything what cross my mind?

Download the Google Chrome plug-in here.

Related plug-in and webdesign posts:
Change ads with the DoGooder plugin
Dyslexie: a typeface for dyslectics
Empower your website to detect human empathy
Donate a word for Unicef
One-finger salute for China
Fair Trade shouldn’t be this difficult
Gay youth told, “It gets better”… also, “Download Google Chrome!”
Chrome for a Cause

BBR Saatchi&Saatchi Israel
Additional credits:
Chief Creative Officer: Nadav Pressman
Executive Digital Director: Maayan Tirangel
Creative Director: Sharon Refael
Planning: Tal Forkosh, Shai Nissenboim
Copywriter: StartupSeeds children, Liron Cohen, Oren Meir
Art Director: Kamil Mekhty
Senior Account Manager: Elad Kuperman
Designers: Udi Dunayer, Michael Shely
Programmers: Miki Abtan, Leonid Angarov
Editor: Tom Soffer
Digital Studio Manager: Danit Atia-Moshe
Special Thanks: Shachar Aylon, Oren Amiran

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