This is new fundraising idea as far as I know.
In light of the recent events in the Philippines, the Belgian 12-12 Consortium, a collective of 5 major humanitary organisations, adopted a new mode of donation that doesn’t only makes helping easier, but also a little more tangible. On haiyan2121.be, a website developed by mortierbrigade, donations become visible instantaneously after they’re made. Users click and drag along a map of the destructed area and “rebuild” the selected area by donating. The larger the selected area, the larger the corresponding sum.
The donation is then immediately processed by the 12-12 Consortium and the piece of the map permanently transforms into a reconstructed area.
Agency:
Mortierbrigade
Additional credits:
CD: Jens Mortier, Philippe De Ceuster, Joost Berends
Creation: Stijn Jansen, Bram Ceuppens
Interactive developers: Wannes Vermeulen, Wietse De Ridder
Producer: Eline Rousseau
DTP: Vito Latorrata
