Close the Gap was created as a public service advertising campaign intended to demonstrate how rediculous the gender gap has become in America.
The offensive newspaper articles expose the absurdity of the ever growing disparity between men and women in a hard hitting, sarcastic tone. Yet, like all sarcasm, elements of thruth are embedded. More to the point, Close the Gap was created to force people to take a good solid look at themselves and ask what they can do to change this problem.
(excerpt from the website)
Below: one of the print ads (click image to enlarge)