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Community For The Elderly: Hangman’s noose

Community For The Elderly: Hangman’s noose


A shocking visual for a today’s topic: suicide amongst elderly people.
Ad is made by Shimoni Finkelstein Draftfcb (Tel Aviv, Israel) for Adam LeAdam, the charity for the elderly in Israel.

“Over 50% of all suicides are committed by senior citizens.”

Related post about Adam LeAdam: The Cane.

Adam LeAdam
Shimoni Finkelstein Draftfcb,Tel Aviv, Israel
Additional credits:
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot
Art Director: Eldad Levi
Copywriter: Kobi Barki
Photographer: Menahem Reiss
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