The best of non-profit advertising and marketing for social causes

Condoms ask humans to wrap up for endangered species

Condoms ask humans to wrap up for endangered species

Condoms ask humans to wrap up for endangered species

The Center for Biological Diversity explains how condoms can save wildlife:

The Earth’s population now tops 7 billion people. The rapid growth of our human population is pushing other species off the planet in what most scientists are calling the sixth mass extinction crisis. Yet this population explosion is too often ignored by the public, the media and even the environmental movement, while it continues to drive all the major environmental problems that plague our planet — including climate change, habitat loss, ocean acidification and resource depletion.

The Center has been distributing Endangered Species Condoms since 2009, using the cute, rhyming slogans and cool illustrations from Roger Pete to remind people at concerts, bars, universities, spiritual group meetings, farmers’ markets and local events around the United States.

While I doubt the condoms themselves get used much, the artwork makes a fine collector’s item. And for a longterm awareness campaign, having people hold on to the “literature” (and show it to their friends) is a pretty great result.

See the rest of the 2014 collection below. To learn more about the project, visit their campaign site.

Condoms ask humans to wrap up for endangered species

Condoms ask humans to wrap up for endangered species

Condoms ask humans to wrap up for endangered species

Condoms ask humans to wrap up for endangered species

Condoms ask humans to wrap up for endangered species

Advertiser:
The Center for Biological Diversity
Additional credits:
Illustrations by Roger Pete
Source:
The Finch & Pea

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more