The best of non-profit advertising and marketing for social causes

Confrontating t-shirt

Confrontating t-shirt



My father had Alzheimer’s disease in the last twelve years of his life and I can’t imagine I would gave him a t-shirt like this. Everybody would stare at him and the knowledge of being ill in the first few years gave him a lot of sorrow.
I guess this confrontating t-shirt is for volunteers from the Singapore Alzheimer’s Disease Association. I can’t find any information about this at their website.

Alzheimer’s Disease Association
Kinetic Singapore

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