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Connecting Youth + Nature

Connecting Youth + Nature

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Research indicates that American children spend 50% less time outdoors than they did 20 years ago. This month sees the launch of the US Forest Service Discover the Forest interactive online campaign in an effort to reverse this trend. It aims to inspire tweens (aged 8-12) and their parents to re-connect with nature, experiencing it first-hand – instilling a life-long love for nature by fostering a connection with urban and national forests. Read on…

The Discover the Forest site includes activity prompts such as creating leaf rubbings, using a compass use and matching animal tracks. Additionally, families can access a new interactive tool, powered in collaboration with Google Maps – where they can search for nearby forests and parks.

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Agency:
Euro RSCG
Source:
The Ad Council