My favourite longest running campaign. I said last year and the year before, and in 2016 probably. This year Denver was the place where a lot of craftwork is done. With nearly 6,000 Legos, over 2,000 square inches of Blue Model Magic clay and 255 yards of string. All for the annual Denver Water campaign Use Only What You Need.
Water is a non-renewable resource. We can’t make it. And that’s the whole point of the new campaign agency Sukle created that launched June 1.
The agency used two artists to help produce 10 original pieces of art that attempt to make water out of unique materials like LEGOs, clay, string, yarn, recycled pop cans, colored pencils and a ton of sticky notes. While each may look like a drop, a splash or spray of water, they’re obviously not, resulting in each carrying the message, “You can’t make this stuff. So please use only what you need.”
Mike Sukle, agency name giver:
Consumers often see conservation as a sacrifice, something they have to give up, which they often aren’t willing to do. From 2006 until today, we have instead used the approach of ‘not wasting.’ Consumers see waste differently than conservation, so the messaging of ‘Use Only What You Need’ follows the mind of the consumer that wasting is wrong.
This outdoor art show will be on display in bus shelters throughout the city of Denver, supported by online banner ads, video, outdoor, print and radio advertising. A map with the locations is available here.
We have written extensively on the ongoing campaign:
- See all posts here
- Interview with Mike Sukle about 9 years campaigning for Denver Water
- We made a Pinterest board with a a lot of print ads and photo’s from all Denver Water campaigns