The best of non-profit advertising and marketing for social causes

Credit Canada goes underwater to help you get out

Credit Canada goes underwater to help you get out

Credit Canada goes underwater to help you get out

Everything is right with this new TV ad from Credit Canada. A problem and a solution, a good and clear story, confidence, stunning visuals and great music.

“Without making a profit or false promises, we’ve helped over 2 million people since 1966 … We’ll help you get out from under.”

The images and the key message from the TV commercial are being put to use in all other transit ads, print ads, and collateral components for the campaign.

Credit Canada CEO Laurie Campbell: “Household debt hit a new record late last year. Credit market debt reached 163.7 per cent. Too many Canadians are overextended thanks in large part to low interest rates. More and more people need help staying afloat financially, and we’re letting them know we can be the lifesavers. We’re getting the message out that our not-for-profit credit counselling, financial coaching, and financial literacy programs promote manageable ways to deal with debt, no matter how stormy the seas.”

Credit Canada is the country’s leading not-for-profit credit counselling agency.

Bus Back Ad:

Credit Canada goes underwater to help you get out

Bus Shelter:

Credit Canada goes underwater to help you get out

Advertiser:
Credit Canada
Agency:
Reason Partners
Source:
Glossy Inc.

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