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CUT – the movie

CUT – the movie

Just launched hardhitting 2 minute film starring Multi-award winning actress Keira Knightley for Women’s Aid – the UK’s domestic abuse charity.

2 women are killed every week in the UK, it’s time to say cut.

The film is being shown in cinemas and on television (after the watershed) from 2nd April 2009. It is also being shown online at this micro site in hi-res.
The two minute film, ‘CUT’, sees Keira arrive home after a day’s filming to be confronted by her abusive partner. The scenes that follow are disturbing but all too common and the film ends with the statement, ‘Isn’t it time someone called cut?’ The film is supported by print.

Atonement director Joe Wright gathered together a crew of over 50 who between them have a host of Oscar and BAFTA nominations for previous work, including Oscar nominated Cinematographer Seamus McGarvey and BAFTA nominated make-up and hair designer Ivana Primorac. All have donated their time to work on the film, as did Keira Knightley and Joe Wright.

Nicola Harwin CBE, Chief Executive of Women’s Aid said:
“We are so grateful to both Joe Wright and Keira Knightley for donating their time to make this public awareness advert. We hope the Women’s Aid campaign will both increase public awareness of domestic violence, letting abused women and their families and friends know that there is help out there, and also raise vital funds for Women’s Aid, to help us to continue in our work. For the last 35 years Women’s Aid has provided lifeline services to those at risk from violence in the home and we will continue to help save lives and keep abused women and children safe until we can put a stop to domestic violence.”

Women’s Aid is the national domestic violence charity that co-ordinates and supports an England-wide network of over 500 local services working to end domestic violence against women and children. Keeping the voices of survivors at the heart of its work, Women’s Aid campaigns for better legal protection and services, providing a strategic “expert view” to government on laws, policy and practice affecting abused women and children. In partnership with its national network, Women’s Aid runs public awareness and education campaigns, bringing together national and local action, and developing new training and resources.
Keira Knightley said:
“I wanted to take part in this advert for Women’s Aid because while domestic violence exists in every section of society, we rarely hear about it. We may not think we know someone who has experienced domestic violence, but this does not mean that it is not happening.  Domestic violence affects one in four women at some point in their lifetime and kills two women every week.  Without the services provided by Women’s Aid, many more women could be at risk of being killed, yet without donations the charity may not exist this time next year. Please donate £2 a month to Women’s Aid to help save lives.”

Advertiser:
Women’s Aid
Agency:
Grey London

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