The best of non-profit advertising and marketing for social causes

Development through the eyes of nature

Development through the eyes of nature

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A nice-looking campaign for IUCN, “the world’s first global environmental organization”. Founded in 1948, they fight for sustainable development.

I like the look of it, but is it too subtle? Probably. Nonetheless, beautiful work.

jaguar_2

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Advertiser:
International Union for Conservation of Nature
Agency:
McCann Worldgroup (Thailand)
Source:
Ads of The World

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more