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Dial 1201 when facing distress

Dial 1201 when facing distress

Nice campaign from the Israelian ERAN, the National Crisis Intervention Hotline (Emotional First Aid by Telephone).

A museums audio guide is used as new media channel. Agency McCann Erickson contacted the Israel Museum in Jerusalem and they choose a painting that expresses a deep feeling of distress. They changed it’s audio guide number to 1201, the same number as from ERAN.


McCann Erickson Israel

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