The best of non-profit advertising and marketing for social causes

Dirty pictures of models

Dirty pictures of models



This season’s collection.
See how poverty and corruption came into fashion.
Project Runaway
A satirical fashion show

This takeoff on the Philippines’ version of Project Runway, “Project Runaway”, was organized by Filipina women’s organization Gabriela to send off outgoing President Gloria Macapagal Arroyo.

According to Butalat:

The 30-piece creation of renowned fashion designers and visual artists who collaborated to create haute couture gowns and dresses that depict the burning issues of the times, was perfectly worn by well-known actresses, artists, mass leaders and political activists.

On that night of April 30, Gabriela literally “walked the talk” on the catwalk. “We are launching this activity because we are sick and tired of the mudslinging that has noticeably intensified in the last few days leading to election day. Tonight’s ramp will serve as the platform literally and figuratively for the people’s issues,” Lana Linaban, secretary general of Gabriela read in a statement. She said that this is their way of asking the presidential candidates to go back to issues and to bring their campaign to a high level, especially since April 30 was declared “Philippine Woman Suffrage Day.” Presidential Proclamation 2346 that declares each year as Philippine Woman Suffrage Day, enabling women to “renew their advocacy and support free, honest elections, and pursue with greater zeal their efforts towards that direction.”

Read a full description of the campaign here.



Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director / Copywriter: Louie Sotto
Associate CD / Art Director: Herbert Hernandez
Art Director / Illustrator: Allan Montayre

DM9JaymeSyfu, Manila, Philippines
Ads of The World

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more