The best of non-profit advertising and marketing for social causes

Diversity of Species in the Rainforest

Diversity of Species in the Rainforest


“The destruction of the rainforest comes in many shapes. And there are all kinds of animal and plant species which suffer as a result. Every hour three different types of animal and plant life are made extinct. Help us to save the rainforest:”

Ad from OroVerde (Green gold), the German environmental organisation.
See also their microsite Jungle Race. See how hard it is to save nature by playing a online game (in German).

Ogilvy, Frankfurt, Germany
Additional credits:
Chief Creative Officer: Delle Krause
Executive Creative Director: Dr. Stephan Vogel
Creative Directors: Christian Mommertz/Dr. Stephan Vogel
Copywriter: Stefan Lenz
Art Directors: Stefan Lenz/Christian Mommertz
Illustrator: Anke Vera Zink
Art Buying: Christina Hufgard
Graphic Design: Sonja Fritsch
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