The best of non-profit advertising and marketing for social causes

Do You Know Where Croatian Weapons End Up?

Do You Know Where Croatian Weapons End Up?

Amnesty-Croatia-Arms-Under-Control

We don’t have that many arms trade campaigns lately. There are too many other things happening in the world I guess.
I’m glad I received this ad from Amnesty International Croatia today. Because illegal arms trade is still a scary and important subject.

Amnesty Croatia started this campaign because their country don’t have regulations about trading weapons to countries currently in conflict.
The boy in the ad is wearing a shirt in the Croatian national colors.

Advertiser:
Amnesty International Croatia
Agency:
Digitel&
Additional credits:
Creative Director: Tonci Klaric
Art Director: Mislav Vidovic
Copywriter: Luka Pervan

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