The best of non-profit advertising and marketing for social causes

Do You Know Where Croatian Weapons End Up?

Do You Know Where Croatian Weapons End Up?


We don’t have that many arms trade campaigns lately. There are too many other things happening in the world I guess.
I’m glad I received this ad from Amnesty International Croatia today. Because illegal arms trade is still a scary and important subject.

Amnesty Croatia started this campaign because their country don’t have regulations about trading weapons to countries currently in conflict.
The boy in the ad is wearing a shirt in the Croatian national colors.

Amnesty International Croatia
Additional credits:
Creative Director: Tonci Klaric
Art Director: Mislav Vidovic
Copywriter: Luka Pervan

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