Do you pee under the shower?
According to the survey at the action website Xixi no Banho from fundação SOS Mata Atlântica 75% of the visitors do. And that’s good. Because when you do you save a lot of water.
Xixi no Banho is also the slogan for the event Viva a Mata which is in São Paulo 22-24 May.
The campaign’s goal is to save up to 4.380 thousand litres of water per year by stimulating people make a pee under the shower.
The video above is part of the campaign which also include printed media, radio spots, outdoor media and a very funny website.
Related posts about SOS Mata Atlântica:
– The devastation of one species devastates others
– Try zooming out for a broader look
– Bureaucracy kills nature II
– 15 millions trees
– I saw the trees that you cut
– The forest of the future