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Do you pee under the shower?

Do you pee under the shower?

Do you pee under the shower?
According to the survey at the action website Xixi no Banho from fundação SOS Mata Atlântica 75% of the visitors do. And that’s good. Because when you do you save a lot of water.

Xixi no Banho is also the slogan for the event Viva a Mata which is in São Paulo 22-24 May.
The campaign’s goal is to save up to 4.380 thousand litres of water per year by stimulating people make a pee under the shower.

The video above is part of the campaign which also include printed media, radio spots, outdoor media and a very funny website.

Related posts about SOS Mata Atlântica:
The devastation of one species devastates others
Try zooming out for a broader look
Bureaucracy kills nature II
15 millions trees
I saw the trees that you cut
The forest of the future

xixi-no-banho

Advertiser:
Fundação SOS Mata Atlântica
Agency:
F/Nazca S&S
Source:
Brainstorm

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