Off topic? It isn’t advertising.
It is about advertising. And consumerism.
A change of 100% you recognize the scene. It’s the hell called IKEA. But it isn’t an indictment against the Swedish brand. It’s more.
Pagina 23 (Page 23) is a stunning short film from young creatives Jeroen Houben, Tim Arts and Stefan van den Boogaard. This is their first effort which immediately resulted in the juryprize and audience award at the 48 Hour Film Project in Utrecht (Netherlands), and nominations in other categories.
From their website:
Advertisements usually display unruffled domestic happiness. But, as we will see in Page 23, this world looks too good to be true. Behind the beaming smile of fashion models loom adultery and the stifling daily routine.
Jeroen Houben (1987) works in Amsterdam as freelance director and producer of shortfilms, advertisements and documentaries. Stefan van den Boogaard (1984) en Tim Arts (1985) work at the advertising company Mortierbrigade in Brussels.
Sven – Achmed Akkabi
Wife – Liliana de Vries
Volunteer – Jessie Mentjox
Woman on bed – Zara Dwinger
Man on sofa – Robin Alcedo-Overbosch
Man in kitchen – Maarten Kuypers
Production: Jeroen Houben, Jessie Mentjox
Director of photography: Dick Merx
Gaffer: Mick van Herk
Light assistence: Roel Neuraij, Kiki van Herk
Boom-operator: Louk Voncken
Productie assistence: Maarten Kuypers, Olya van Poppel
1st assistent director: Marèl Jap-Sam
Set-Dresser: Marianne Lock
Styling: Laurence Mensink
Make-up: Iris Zuidema
Editor: Wouter van Luijn
Music: Joris Titawano
Titel sequence: Jurjen Versteeg