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Donating while you dance

Donating while you dance

Guilty Pledgers puts the fun back back into fundraising, as the first Spotify app where pledgers can put their tracks on the a playlist for a minimum of £2 pledge, donated to a charity of their choice via JustGiving.

Users visiting guiltypledgers.com ‘join’ the party on their computers and smartphone, with Facebook connect making the fundraising effort more visible and accessible. Then just search for your outrageous pop hit and make your pledge, with the host adding up your choice to the party’s playlist (with a bumping up feature on the works).

Donating while you dance

Seems like a nice way to organize charity parties and have fun with it. Shall we dance and fundraise?

Donating while you dance

The app was created by Andy Whitlock, Katy Theakston and Ben Tomlinson of Poke London, developed by Abstraktion and funded by Spotify.

Agency:
Poke London

I'm Head Of Data & Analytics at Fullsix Portugal, with 10 years of interactive and creative experience for local and global clients. Read more