I have often written about the ‘Use only what you need’ campaigns from Denver Water. It’s my favourite behaviour change campaign, now already in the tenth year.
In recent year agency Sukle used mainly text and objects in public space. This year the agency use funny characters.
Each campaign items shows a recognisable character, someone you do not want to be. It is one of the golden rules in behaviour change and ‘Use only what you need’ proofs that it is highly effective.
I did an interview with the agency name giver Mike Sukle last year about the ongoing campaign. Read it here.
We made a Pinterest board with a a lot of print ads and photo’s from all Denver Water campaigns made by Sukle. See it here.
Extremely funny are these two radio ads:
All posts on Osocio about Denver Water:
– Nothing replaces water (2006)
– Denver Water: keep our rivers flowing (2008)
– Grass is dumb (2009)
– Denver Water: Waste is Out (2010)
– You’re pouring too much water on your lawn (2011)
– Water Less (2012)
– Trees. The official men’s room of summer 2013. (2013)
– All videos in one post. See them here.
– Interview: Mike Sukle about 9 years campaigning for Denver Water