The best of non-profit advertising and marketing for social causes

Don’t be the bad guy

Don’t be the bad guy

Don’t be the bad guy. Use a condom

Brazilian agency Aquatro use heroes and villains to say “Don’t be the bad guy. Use a condom”.
And they do so with such good graphics, that copy is almost superfluous.

See the original ads here.

Don’t be the bad guy. Use a condom

Don’t be the bad guy. Use a condom

Agency:
Aquatro
Additional credits:
Creative Directors: Sylviene Cani Guaitolini, Fernando Laranja
Art Director: Eduardo Fonseca
Copywriter: Andre Fantin
Illustrator: Dudu Fonseca
Source:
Ads of the World

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.