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Don’t behave like an animal on public transit

Don’t behave like an animal on public transit

It’s true: poetry doesn’t translate. Especially awkward PSA poetry.

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This courtesy campaign reminds transit riders in Paris to act like human beings. Cute idea, if a little furry. But a comparison of the international version above (these are usually produced for adblogs and awards shows) with the original French (found here) shows the loss in translation:

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The original version is from the client site. (Isn’t it funny how the annoying superimposed mouse type disappeared from the “non-client” versions?) See all of the ads (in both English and French) below.

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Advertiser:
Régie Autonome des Transports Parisiens
Agency:
Publicis Conseil, France
Additional credits:
reative Director: Hervé Riffault
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Assistant Art Director: Mélanie Pennec
Managing Director: Jean-Patrick Chiquiar
Client Service Director: Laurence Neveu
Account team: Emmanuelle Henry / Elodie Chicheportiche
Planner: Barberine Reyners
Production: Patricia Denis du Péage
Illustrator: Mr Remi / Mr Hyde
Photographer: Benoît Mauduech
3D: Hervé Lopez / M. Hyde
Head of art: Jean-Luc Chirio
Production: Elysian Field
Source:
Ads of The World

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
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