Nice guerilla from the Columbia College Ad Agency Class made for the ALAMC, the American Lung Association of Metropolitan Chicago.
The work is part of a campaign for ALAMC to clean up Chicago’s dirtiest coal-fired power plants. The website cleanupfiskandcrawford.org refers to Fisk and Crawford power plants located in Chicago. These two power plants attribute to over 550 ER visits, 2800 asthma attacks and 41 premature deaths annually in the Chicago area.
More about this at advertising for peanuts.