A guerilla marketing action by Group Eight was front page news in Singapore last november. Dressed-up child actors portraits victims of child abuse complete with fake bruises. Less than 20 people going on to approach the ‘abuse victims’ in the span of five hours.
The action was part of an integrated campaign for the Ministry of Community Development, Youth & Sports (MCYS) and aimed to send a message out to Singaporeans to be more sensitive and aware to the plight of abused children.
“Please. Don’t Just Stand There. Reach Out”.
Ministry of Community Development, Youth & Sports (MCYS), Singapore