The best of non-profit advertising and marketing for social causes

Don’t yield your world to the strong

Don’t yield your world to the strong

federalCheetah

Three ads made by the European school of design in Germany for the Federal Ministry of the Interior for Civil Courage.
A Cheetah, a Hyena and a Lion as a metaphore for a world where only the strong survive.
“Don’t yield your world to the strong”

federalHyena

federalLion

Advertiser:
Federal Ministry of the Interior for Civil Courage
Agency:
European school of design, Frankfurt, Germany
Additional credits:
Creative Director: Ralph Thamm
Idea / Art / Photography: Stefan Mildner
Copywriter: Thomas Grabinger
Other additional credits: Danilo Dick Farah, Michael Poliza, Thom Hogan, Richard Stead, Luke Gamson
Source:
Ads of the World

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