The best of non-profit advertising and marketing for social causes

Dove Onslaught(er)

Dove Onslaught(er)

This new video from Greenpeace, which is launched today, is a parody of the awardwinning Dove Onslaught campaign. Unilever, the makers of Dove beauty products, are buying palm oil from suppliers who destroy Indonesia’s rainforests. By their own admission, Unilever is the biggest single user of palm oil in the world.
Greenpeace is not calling for a boycott. They are asking Unilever to act responsibly and to ensure that their products have not been produced at the expense of Indonesian rainforests and the climate. That means that their suppliers are not involved in the continued destruction of these rainforests.
More background on the campaign here.

Part of the campaign is protesting at some Unilever offices by ‘orang-utans’. They have been in London, Rotterdam and Rome.
More about it here. See also these pictures at Flickr.


Greenpeace International

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.