The best of non-profit advertising and marketing for social causes

Drag rice, save a life

Drag rice, save a life

Step 1: Drag rice, save a life.

This is second part of the campaign from Cordaid. This is how interactive fundraising must be.
The first part is Street View Sudan. A confrontating screen ending in a simple and effective fundraising option.

Amsterdam based interactive agency KONG did it again with these interactive banners. Donate €2,- by sending a SMS and the banner is showing the result.
See the banners here on the campaign site (help South Sudan).

No stunning visuals but three simple steps with a great result.

Step 2: SMS ‘RIJST PRJEQI’ to 4333 en you will see the result here.


Step 3: Thank you for your SMS. We take action immediately.



Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.