Recognize the signs of abuse is difficult but can be learned. That is the main idea behind this new campaign from the Center for Child Protection.
Kids don’t talk shockingly straightforward language like in this campaign. It’s the ‘duh’ factor, an eye opener to bring three simple equations: how to spot, stop and report abuse. And I admit, I have a little laugh at the video above. Humorous, yet made in a respectful manner. That’s a big compliment for the ad agency.
Agency: AdPeople Worldwide
Executive Creative Director: Steve Miller
Art Director: Kim Smith
Copywriter: Michael Streiter
Photographer: Dave Mead
TV Director: Dave Mead
Additional Credits: Account Planner: Alyse Craun
Account Services: Lisa Letchworth
Print Retouching: Kevin Leger
Production Company: Rockhouse Films
Editor: Ariel Quintans / Beast Editorial
