The HELP campaign by charity War Child is aiming to prevent atrocities against children in war zones around the world.
The charity outlines it’s aims in a press release:
The purpose of the campaign video is to engage people to sign the petition which calls on the UK Government to become champions for children in war, such as those Nima represents in the video.
War Child UK knows, from over two decades of expertise in the field, that child protection interventions in war save lives and that children and their families prioritise their safety and education above even the most basic needs such as food and shelter.
The simple truth is, whilst food, water and shelter are daily necessities, they do not keep a child in war safe from harm.
The medical kit in the video demonstrates that these tangible forms of aid are offering a cure to only part of the problem – they cannot treat trauma, and they cannot stop the violent acts that cause the trauma in the first place.
The Statistics show that last year was one of the worst in history for the world’s children, with some 15 million caught up in violent conflicts in the Central African Republic, Iraq, South Sudan, the Palestinian Territories, Syria and Ukraine.
SIGN THE PETITION NOW TO PROTECT CHILDREN IN WAR: http://warchild.campaignion.org/help
Advertising Agency: TOAD, UK
Creative Directors: Guy Davidson, Daniel Clarke
My feelings are mixed.
How can I protect a Child in the War? I am so far away from places where violent Conflicts are happening or … starting.
And here comes my private Opinion:
How about not selling the Weapons? Or just stop backing those conflicts in the World?
Do not generate such a Conflict in the World in the first place!
We should write a Petition to stop the War Business.
War Is Expensive — It costs Lives . Let’s Prevent It.
How about to write such a Petition to your Government!
And finally save the Children.