It started with a question: How can we inspire people to take action on climate change?
The answer: Ask the people of Sydney to turn off their lights for one hour.
On 31 March 2007, 2.2 million people and 2100 Sydney businesses turned off their lights for one hour – Earth Hour. This collective effort reduced Sydney’s energy consumption by 10.2% for one hour, which is the equivalent effect of taking 48,000 cars off the road for a year.
Last years, the agency Leo Burnett’s Earth Hour concept won a coveted Titanium Lion at Cannes. The concept for the video is the same this year: switch off the lights. This year it is done by athlete Cathy Freeman.
“If this is what one person can do in one hour, imagine what we could all do together.”
Related post: Earth Hour 2007
Leo Burnett Sydney
Executive Creative Director: Mark Collis
Art Director: Nils Eberhardt
Copywriter: Stephen Coll
Agency Producer: Helen Hendry
Director: Ben Lawrence
Prod. Co.: Caravan Pictures