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Earth Hour 2009

Earth Hour 2009

Already doubling the number of cities involved in 2008, EarthHour.org is expecting even more cities to join their action on climate change.
The global initiative, supported by WWF, began in Sydney turning their lights off, and has grown to reach over one billion people all over the world. In 2009, at 8.30pm on March 28, you can also turn the lights off for one hour – the Earth Hour.

earthhour

The campaign was created in 2007 by Leo Burnett (2009 campaign film below)  and counts with a new poster designed by Shepard Fairey (from the iconic Obama poster).

shepardearthhour

You can get social and get involved with the campaign here:

Advertiser:
Earth Hour
Agency:
Leo Burnett Sydney
Source:
CR Blog

I'm Head Of Data & Analytics at Fullsix Portugal, with 10 years of interactive and creative experience for local and global clients. Read more