The best of non-profit advertising and marketing for social causes

‘Embrace Life’ nominated for YouTube Ad of the Year award

‘Embrace Life’ nominated for YouTube Ad of the Year award

I’m a proud. We had a little influence on the success of the Embrace Life campaign from Sussex Safer Roads Partnership (SSRP). It was meant as a local campaign, in the beginning it wasn’t even published on YouTube. Together with Adfreak and Work That Matters we ask SSRP to publish it on world’s most popular video platform.
The video which is part of a wider campaign won many prices. Now it is nominated for I Love Ads, the YouTube Ad of the Year award.


28 videos are nominated, all published between 1 January 2009 and 31 August 2010.
Is the award an objective reflection what is made by the ad industry? No it isn’t. Most of the videos are feel good stories, none of them are explicite. And all nominated videos come from two continents.

I voted for Embrace Life because of my special connection with the campaign. Another three videos from the Osocio niche are nominated. See them after the break.
The winning video gets a YouTube homepage ‘made over’ which is worth 11 million views.

See the original post about Embrace Life and the interview with Neil Hopkins, the Communications Manager from SSRP.

The remote controlled poo for WaterAid.
See the campaign here.


‘Street Dares’ from Home Office.
Alcohol – Know your limits


‘House of Cards’ from Shelter.
See the campaign here.

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.