The best of non-profit advertising and marketing for social causes

Emma’s Room

Emma’s Room

“This is my door. I love it because when it’s shut no one else can get in.”

This is a new DRTV ad for young homelessness charity Centrepoint (UK). It was shot entirely on a mobile phone, on the tiniest of budgets, in one of the actual rooms that they offer to homeless young people.
Centrepoint works directly with young people in Greater London, and in the North East of England. In 2006-07, at least 75,000 young people experienced homelessness in the UK. Centrepoint works and campaigns to give homeless young people a future by supporting them directly, and by influencing practice, policy and provision.

The mentioned url in the ad points viewers to a dedicated site where they can donate directly: centrepointroom.org.uk.

Advertiser:
Centrepoint
Agency:
Good agency
Additional credits:
Copywriter: Selina Heathcote
Art director: Caroline Glover
Creative director: Reuben Turner

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