It’s the moving version of the well known emoji’s used in a don’t text and die ad from the Belgium Parents of Road Victims. In this movie the organisation ask drivers not to use their smartphones while driving.
The movie is created by communications agency Happiness in Brussels and will feature on the web and in 425 Belgian cinemas.
The movie from Parents Of Road Victims tells the story of a girl that meets the boy of her dreams until a single smiley puts this romance to a sudden end.
Koen Van Wonterghem of Parents Of Road Victims:
‘We want to let people feel how something so innocent as a smiley can have such fatal consequences. By showing it in cinemas our message comes across perfectly. It’s a place where people are focussed and music and image have its full potential here. Besides, it’s exactly the right moment, because when the show’s over, most people drive home again.’
Agency: Happiness Brussels
Executive Creative Management Karen Corrigan
Chief Creative Officer Geoffrey Hantson
Creative director: Niek Eijsbouts, Philippe Fass
Concept Provider: Tom Galle, Paul Busschau
Copywriter : Niek Eijsbouts, Marnix Robyns
Account Management : Hans Smets
Agency producer : Bart Vande Maele
Production company : Rococo
Sound design : Sonicville