The best of non-profit advertising and marketing for social causes

Environmental obesity

Environmental obesity





Hilarious campaign from the Belgium governement. Think twice before you buy, think about how much energy a car, washing machine or heater use.

The sender is, this domain no longer exists. I didn’t find anymore info about it.

This campaign won silver at the Epica Awards in the category Public Interest.
Agency Leo Burnett Brussels

Thanks Bruno from Toma e Embrulha for sending

Update: This is strange. The domain is not registered. Google gives only two relevant hits which leads to the Epica Awards website. The Leo Burnett website don’t mention the client or work.
Campaigns which are sent in for awards often are translated so I did a search with all kind of relevant Dutch keywords. No result.
My question is: do anybody know more about the campaign and the background?


Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.