The best of non-profit advertising and marketing for social causes

Equipped for the games?

Equipped for the games?

Normand from Marketel sent this video. They made it for a Quebec aids organization during the Montreal Outgames. They didn’t have any media budget, but they decided to do it anyway, as a viral clip.

The 1st World Outgames Montreal 2006 is an international gay, lesbian, bisexual, and trangender festival for a celebration of sport, culture and human rights. In the spirit of true inclusiveness, the Outgames are open to all,regardless of sexual orientation; all are welcome to participate.

Below some of the print part of the campaign.
Copy Équipé pour les jeux?
Equipped for the games?

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Advertiser:
Montreal Outgames
Agency:
Marketel

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