The best of non-profit advertising and marketing for social causes

Even the simplest task becomes a living hell

Even the simplest task becomes a living hell

parkinson-singapore-gr

Bronze at the Cannes Lions 2007 in the category Print.
No this is not a scene of a postmodern instalation, this is how it feels when somebody with Parkinsons disease want to go to the bathroom.
Absolute strong visual, although would anybody without having Parkinson understand this?
The ad is from the The Parkinson’s Disease Society of Singapore.

Copy: “The body starts to tremble uncontrollably, limbs stiffen up like boards, movements are painfully slow and jerky, speech is slurred, maintaining balance is impossible and even the simplest task becomes a living hell. This is Parkinson’s Disease. Currently, there’s no evidence to say why it occurs and who will be its next victim. And there’s no cure. The only hope is rehabilitation and therapy. To see how you can help call 63577860 or visit www.parkinsonsingapore.com.”

Advertiser:
Parkinson’s Disease Society of Singapore
Agency:
JWT, Singapore
Additional credits:
Executive Creative Director: Tay Guan Hin
Creative Director: Joseph Tay/Ali Shabaz
Copywriter: Ali Shabaz
Art Director: Joseph Tay
Photographer: Lai – Groovy Studio

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