Every fifth child is overweight

Four print ads and one video from a Swiss obesity awareness campaign. The campaign is from Gesundheitsförderung Schweiz, the national Swiss healthcare organisation.
If this new disease go on we must invest in new toys as shown in these ads.
“Schon jedes fünfte Kind ist zu dick”
“Un enfant sur cinq est déjà en surpoids”
“Every fifth child is overweight”
Advertiser:
Gesundheitsförderung Schweiz
Agency:
Jung von Matt/ Limmat, Schweiz