For some Americans, owning a firearm makes them feel safer, despite studies showing that it actually increases risk of injury and death both personally and for those around.
States United to Prevent Gun Violence and Grey New York tried to prove this wrong doing a social experiment of opening a “gun store” on Manhattan’s Lower East Side, with first-time gun buyers being recorded by a hidden camera.
Their reactions were recorded, as they listened to the history behind each gun model, from mass shooting to accidental homicides, and suddenly realising how harmful a firearm can be. The recorded video sets the ground for the #GunsWithHistory PSA, featured at gwhgunshop.com, informing people who are interested in purchasing guns of the potential risks and unpredictable outcomes.
According to Julia Wyman, Executive Director of States United To Prevent Gun Violence, their “goal is to educate those looking to purchase a firearm and ensure they are aware of the potential risks [and to promote responsible gun ownership]”.